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SoFi Invest® vs. Betterment
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Best for... | Investors who prioritize minimal fees while accessing active investing | Investors who prioritize tax-loss harvesting and don't mind paying a relatively small fee |
Visit SoFi Invest® | Learn more in our SoFi Invest® review | Learn more in our Betterment review |
When to choose SoFi Invest®
Consider using SoFi Invest® if you want to start small and not worry about fees. You can get access to a financial planner regardless of how much money is in your account, opening up expert advice to even the most novice investors. It's also a great choice if you have the desire to experiment with alternative investments like IPOs and options trading.
Choose SoFi Invest® if:
You want to try your hand at active investing
Once I gained more confidence, I opened an active investing account to pick my own stocks, ETFs, mutual funds, and other asset classes. SoFi®'s trading platform made placing my orders quite easy, although it lacked advanced analysis tools that advanced investors may need. It's worth mentioning that I didn't have to pay any commissions or trading fees for these purchases. 2 <p class="">Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.<br></p>
SoFi Invest® supports fractional shares starting from a $5 minimum, which was essential for me — I could buy slices of stocks like Amazon (NASDAQ: AMZN) that would normally be out of my budget.4 <p>There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batch order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.</p>
While my SoFi Invest® account provides access to financial planners, I couldn't get specific trade recommendations, which was a bit limiting as an active trader. But overall, SoFi®'s low-cost, user-friendly platform was ideal for starting my investing journey.
You want a linked checking and savings account
In addition to investing accounts, SoFi® also offers a banking account that comes as bundled checking and savings accounts. This truly simplified moving money in and out of my investment accounts and allowed me to set up small recurring deposits for each day of the week.
The SoFi Checking and Savings account offers up to 3.80% annual percentage yield (APY) with direct deposits, which is a great rate. Although Betterment offers an even higher APY rate, I chose to stay with SoFi® for my banking needs to have my cash and investments under one roof and simplify monitoring my financial picture.
SoFi is a Member, FDIC. 9 <p><b style="font-family: Rubik, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;">SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per depositor per legal category of account ownership, as described in the FDIC’s regulations. Any additional FDIC insurance is provided by the SoFi Insured Deposit Program. Deposits may be insured up to $3M through participation in the program. See full terms at <a href="http://sofi.com/banking/fdic/sidpterms">SoFi.com/banking/fdic/sidpterms</a>. See list of participating banks at <a href="http://sofi.com/banking/fdic/participatingbanks">SoFi.com/banking/fdic/participatingbanks</a>.</b></p>
Visit SoFi Invest® or learn more in our SoFi Invest® review.
When to choose Betterment
Betterment is a great robo-advisor choice, especially for investors with bigger balances who are willing to pay a bit more in fees to access features like tax-loss harvesting and crypto investing. It may be the right choice for you if you have a bit more experience as an investor and don't want to pay a traditional advisor. The opportunity to invest in designated socially responsible portfolios is another plus.
Choose Betterment if:
You want to automate your portfolio management
When I started using the platform, the account opening process was seamless — I simply answered some questions about my financial goals, risk tolerance, and investment timeline.
Based on my responses, Betterment recommended one of its pre-built ETF portfolios that include stocks and bonds. As a set-it-and-forget-it investor, I appreciated this hands-off approach to automating my portfolio management.
What caught my eye were Betterment's socially responsible investing options. For example, its climate-focused portfolio exclusively holds companies with low carbon emissions, which enables me to invest while supporting a cause at the same time.
You want to access advanced features like crypto and tax-loss harvesting
The ability to invest in cryptocurrencies through Betterment's crypto portfolios was another unique offering that many robo-advisors I reviewed didn't have.
Betterment's portfolios come with built-in tax loss harvesting, which aims to optimize tax liability each year by offsetting capital gains with losses. While my portfolio balance and account activity weren't significant enough to yield meaningful results, I could see how important this would be for investors with large portfolios.
That said, Betterment's fee structure gave me some pause. The $4 monthly fee on balances under $20,000 or 0.25% annual fee on balances of $20,000 or more can really add up over time, eating into returns. So, while Betterment shines for socially conscious investors wanting ethical investments and tax optimization strategies, the fees are a drawback compared to SoFi®'s minimal fee structure.
You want to earn an APY on uninvested funds
A standout feature that made Betterment appealing was the Cash Reserve account. This high-yield cash management solution allowed me to keep my money liquid and easily accessible while still earning a highly competitive APY.
I used the Cash Reserve as a place to park a portion of my savings and earn an APY of up to 4.25% (as of Dec. 2, 2024). What I really appreciated was the simple integration between my Cash Reserve and investment accounts. With just a few clicks, I could transfer money in or out to increase my investments or withdraw profits. This made managing my overall portfolio a breeze without having to link multiple external bank accounts.
Learn more in our Betterment review.
What both investment platforms excel at
Both SoFi® and Betterment share two advantages that make them great investment platforms for hands-off investors:
- Low minimum balances: The low account minimums were crucial for allowing me to start investing with just a small amount of money. SoFi®'s $5 minimum for active trading meant I could get started without a large upfront investment. And Betterment's $10 opening deposit was still quite accessible. Not having to maintain high monthly balances took the pressure off as I was building up my portfolio.
- High-yield deposit accounts: Both SoFi® and Betterment offer banking solutions that come with highly competitive APY rates. SoFi Checking and Savings helps you earn up to 3.80% APY with direct deposits, while Betterment Cash Reserve helps you earn up to 4.25% (as of Dec. 2, 2024) APY.
Important differences between SoFi Invest® and Betterment
While both SoFi® and Betterment can help grow your money, each one has its own unique strengths. Before choosing one, these were the major differences that stuck out to me:
1. Monthly fees
SoFi Invest® doesn't charge trading fees. The only costs were certain underlying expenses for the specific investments in my portfolio, which are pretty standard across the industry, as well as a 0.25% annual advisory fee for robo investing7 <p>0.25% fee is based on your account value. The wrap program fee may cost more or less than purchasing brokerage, custodial, and recordkeeping services separately.</p> .
On the other hand, Betterment's fee structure gave me some pause. The platform charges a $4 monthly fee if your balance is under $20,000. Once your balance gets to $20,000 or more, the fee switches to an annual 0.25% advisory fee. Paying $4 a month comes to $48 a year while paying 0.25% annually on a balance of $20,000 equates to $50 a year. SoFi Invest® would be the cost-effective option if your balance was under $20,000.
Winner: SoFi Invest® wins this category since it doesn't charge trading fees, so you can save a little bit more compared to Betterment.
2. Access to financial advisors
SoFi® makes it relatively easy to talk to a financial planner and ask questions for a 0.25% annual advisory fee.
Betterment offers access to Certified Financial Planners (CFPs) but requires you to have at least $100,000 in assets and be on its Betterment Premium plan. This plan has an annual advisory fee of 0.65%, considerably higher than its standard plan's fee of 0.25%.
Winner: SoFi®, since it doesn't require a minimum balance or charge extra to talk to a financial planner and discuss your portfolio.
3. Alternative investing options
Both SoFi® and Betterment allow you to venture beyond just traditional stocks and bonds.
SoFi® lets eligible customers invest in companies that are about to go public before they become generally accessible for traders on the stock market through its IPO access. It also offers access to options trading, which can be lucrative for advanced investors. On top of that, it offers alternative funds that help you invest in real estate, commodities, and more.3 <p>Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA(<a href="https://www.finra.org" style="background-color: rgb(255, 255, 255);">www.finra.org</a>) /SIPC (<a href="https://www.sipc.org" style="background-color: rgb(255, 255, 255);">www.sipc.org</a>).</p>
On the other hand, Betterment offers access to crypto and socially responsible portfolios. While it doesn't have the same degree of alternative investing options as SoFi®, it stands out with these two portfolio types since SoFi® doesn't offer them.
Winner: SoFi® since it offers a wider variety of alternative investing options.
4. Tax loss harvesting
Selling off losing assets can help you offset some of your gains, which may help optimize your taxes. This is known as tax loss harvesting, a feature that SoFi® doesn't offer.
On the other hand, Betterment offers tax-loss harvesting through an automated algorithm that checks your account regularly for potential tax-loss harvesting opportunities. There's no extra fee for this service.
Winner: Betterment, since it includes tax loss harvesting at no added cost, which may help you offset some of your taxes on profits you make.
FAQs
What is the difference between SoFi® and Betterment?
One of the main differences between SoFi Invest® and Betterment is that SoFi® doesn't charge trading fees, while Betterment does. Additionally, SoFi® offers active investing, while Betterment doesn't. But Betterment offers tax-loss harvesting and socially responsible portfolios, two things that SoFi® lacks.
Is Betterment really worth it?
Betterment could be worth its monthly or annual advisory fees if you are looking for lower fees than traditional financial advisors. Betterment charges a flat $4 monthly fee for accounts under $20,000. If your balance is $20,000 or more, you'll pay an annual advisory fee of 0.25%.
Is SoFi Invest® good for beginners?
SoFi Invest® is a good option for beginners. It only requires $5 minimum for active trading and doesn't charge trading fees.
Bottom line
At the end of the day, both SoFi Invest® and Betterment provide valuable platforms for investing your money — it simply comes down to your investment goals and personal preferences.
For people looking to start investing without worrying about fees, SoFi®'s lack of trading fees make it an extremely accessible and cost-effective choice.
However, if you plan on having a large portfolio, Betterment's tax optimization via its tax-loss harvesting feature could outweigh the extra fees involved. Check out our list of the best robo-advisors for even more options.